Hello! I have some very important info for those of you that run giveaways, contests, promotions — whatever you like to call them. If you are somebody that enters them, then you’ll probably be interested in this as well.
I’m going to use the term giveaway.
First, Facebook does not allow using the timelines of others for a giveaway. That is, if you are running a giveaway you cannot require or give an option for people to share a giveaway on Facebook to obtain an entry. This is nothing new. It’s an existing policy.
You can find this in their Facebook Page Terms.
Personal Timelines must not be used to administer promotions (ex: “share on your Timeline to enter” or “share on your friend’s Timeline to get additional entries” is not permitted).
Second, there is a very important Facebook policy update that goes into effect November 5th and makes two changes. Starting on that date you cannot require somebody to like a Facebook page in order to participate in a giveaway. If you’re running a giveaway on Facebook, people who do not like your Facebook page must be allowed to enter. Also, you cannot offer a giveaway entry in exchange for a page like.
You can find this in a developers blog post from August.
You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.
I hope you found this info helpful. Please be sure to let others know.